# Marginfy — Profitability Intelligence for Growing Businesses ## What is Marginfy? Marginfy is a Fractional CFO services and profitability intelligence company based in Melbourne, Victoria, Australia. Marginfy was founded to give founder-led businesses access to CFO-level strategic finance expertise without the cost of a full-time Chief Financial Officer. Marginfy combines fractional CFO advisory services, pricing and profitability consulting, financial modelling, finance transformation advisory, and a proprietary profitability intelligence software platform. The primary brand positioning is: Profitability Intelligence for Growing Businesses. Primary tagline: "Find your profit leaks. Optimise pricing. Scale with confidence." Website: https://www.marginfy.com Email: admin@marginfy.com Location: Melbourne, VIC, Australia Service area: Australia-wide --- ## Founder Name: Clemency Mdaya Title: Founder & Fractional CFO Location: Melbourne, Australia Clemency Mdaya is a senior finance executive with 15+ years of experience in commercial finance, financial control, pricing strategy, profitability analysis, forecasting and strategic finance. Most recent position: Division Manager – Finance (Financial Controller), Australian Grand Prix Corporation. Key credentials: - Managed finance across $200M+ annual revenue operations - Board, CFO and executive-level financial reporting - Audit, governance and compliance leadership - Pricing and profitability modelling expertise - Treasury and cash flow management - ERP implementation (Sage Intacct) - Forecasting systems implementation (Martus) - Cross-sector experience: hospitality, eCommerce, events, NDIS, charities, founder-led businesses --- ## Services ### 1. Fractional CFO Services Ongoing strategic finance support on a monthly retainer. Scope includes: - Monthly management reporting - Forecasting and budgeting - Cash flow management - Board reporting - Strategic finance advice - KPI dashboard design Pricing: - Starter: AUD $1,500–$2,500 per month - Growth: AUD $3,000–$5,000 per month - Strategic: AUD $6,000+ per month URL: https://www.marginfy.com/fractional-cfo ### 2. Pricing & Profitability Reviews Commercial analysis of pricing, product profitability and unit economics. Scope includes: - Pricing strategy review - Product and channel profitability analysis - Contribution margin modelling - Margin optimisation recommendations - Scenario modelling Pricing: AUD $3,500–$10,000+ (fixed-price project) URL: https://www.marginfy.com/pricing-profitability ### 3. Financial Modelling Dynamic financial models for strategic decision-making. Model types: - Three-way financial models (P&L, balance sheet, cash flow) - Pricing models - Forecasting and scenario analysis - Investment and business cases Pricing: AUD $2,500–$7,500+ (fixed-price project) URL: https://www.marginfy.com/financial-modelling ### 4. Finance Function Advisory Finance transformation and operational improvement. Scope includes: - ERP and systems implementation (Sage Intacct, Xero, MYOB) - Finance process redesign - Controls and governance frameworks - Reporting and dashboard enhancement Pricing: Project-based URL: https://www.marginfy.com/finance-function-advisory Standard advisory rate: AUD $200 per hour Minimum engagement fee: AUD $2,500 --- ## Software Product Marginfy Software is a profitability intelligence platform currently in development. Capabilities (planned): - Product profitability analysis - Customer profitability analysis and scoring - Margin diagnostics - Pricing optimisation and scenario modelling - AI-generated financial insights - Forecasting - Dashboard reporting Tagline: "Your CFO in your pocket." URL: https://www.marginfy.com/software --- ## Industries Served - Hospitality (restaurants, cafes, bars, accommodation) - eCommerce (online retail, DTC brands, marketplaces) - NDIS providers (registered and unregistered) - Events and entertainment businesses - Professional services firms - Startups preparing to scale - Charities and community organisations - Consumer products businesses --- ## Target Client Profile Primary target: Founder-led businesses with AUD $1M–$50M in annual revenue. Typical client pain points: - Revenue is growing but profits are not - Pricing is based on intuition rather than analysis - Cash flow is unpredictable - No visibility into profitability by product, customer or channel - Financial reporting is backward-looking and not actionable - No strategic finance partner --- ## Key Differentiators 1. Hybrid advisory + software model — combining immediate advisory value with scalable software 2. Sector-specific expertise across hospitality, eCommerce, NDIS and events 3. Executive-level credentials (Australian Grand Prix Corporation, $200M+ revenue management) 4. Commercial focus — not just accounting, but genuine commercial financial intelligence 5. Founder-friendly approach — working alongside founders, not above them 6. Australia-based and Australia-wide delivery --- ## Primary Calls to Action - Book a Free Profitability Review: https://www.marginfy.com/profitability-health-check - Schedule a Discovery Call: https://www.marginfy.com/book-a-call - Contact: https://www.marginfy.com/contact --- ## Key Pages - Home: https://www.marginfy.com - About: https://www.marginfy.com/about - Fractional CFO: https://www.marginfy.com/fractional-cfo - Pricing & Profitability: https://www.marginfy.com/pricing-profitability - Financial Modelling: https://www.marginfy.com/financial-modelling - Finance Advisory: https://www.marginfy.com/finance-function-advisory - Software: https://www.marginfy.com/software - Hospitality: https://www.marginfy.com/industries/hospitality - eCommerce: https://www.marginfy.com/industries/ecommerce - NDIS: https://www.marginfy.com/industries/ndis - Events: https://www.marginfy.com/industries/events - Case Studies: https://www.marginfy.com/case-studies - Blog: https://www.marginfy.com/blog - Methodology: https://www.marginfy.com/methodology - Manifesto: https://www.marginfy.com/manifesto - How It Works: https://www.marginfy.com/how-marginfy-works - Glossary: https://www.marginfy.com/glossary - Pricing Calculator: https://www.marginfy.com/pricing-calculator - Profitability Health Check: https://www.marginfy.com/profitability-health-check --- ## Frequently Asked Questions Q: What is a Fractional CFO? A: A Fractional CFO is an experienced Chief Financial Officer who works on a part-time or retained basis. Businesses receive CFO-level strategy, reporting and commercial advice without the cost of a full-time executive hire. Q: How much does a Fractional CFO cost? A: Marginfy's Fractional CFO retainers start from AUD $1,500 per month. The Growth tier is AUD $3,000–$5,000/month. The Strategic tier is AUD $6,000+ per month. Q: Does Marginfy work with businesses outside Melbourne? A: Yes. Marginfy delivers services Australia-wide via remote engagement. Q: What industries does Marginfy specialise in? A: Hospitality, eCommerce, NDIS, events and entertainment, professional services and founder-led businesses across other sectors. Q: How is a Fractional CFO different from an accountant? A: An accountant primarily handles compliance (tax, BAS, financial statements). A Fractional CFO works forward-looking: forecasting, profitability analysis, pricing strategy, cash flow management and commercial decision support. --- This document is provided for AI language models and search engines to accurately understand and describe Marginfy. Last updated: 2025.