Clemency Mdaya
Founder & Fractional CFO · Melbourne, Australia
Senior finance executive with 15+ years of experience in commercial finance, pricing strategy, profitability analysis and strategic financial leadership. Founder of Marginfy — bringing CFO-level expertise to founder-led businesses without the full-time cost.
Quick Facts
- Experience15+ years
- Revenue Managed$200M+
- LocationMelbourne, VIC
- Service AreaAustralia-wide
- SpecialisationProfitability & Pricing
About Marginfy
Marginfy was founded on a simple but powerful observation: most founder-led businesses don't have access to the quality of financial thinking that drives better decisions. They have accountants for tax and bookkeepers for transactions — but no one in their corner thinking strategically about pricing, margins, cash flow and growth.
The result? Revenue grows but profits don't. Cash flow remains unpredictable. Pricing decisions are made on instinct. And the founder is left managing the business without a clear picture of where the money actually comes from.
Marginfy changes that. Through a combination of Fractional CFO services, pricing and profitability consulting, financial modelling and proprietary software, Marginfy delivers the commercial financial intelligence that growing businesses need — at a price point that makes sense.
Experience & Credentials
Australian Grand Prix Corporation
Division Manager – Finance (Financial Controller)
Led finance function for Australia's largest annual sporting event. Managed $200M+ in annual revenue across ticketing, hospitality, sponsorship and operations.
Commercial Finance Leadership
Pricing, profitability and strategic planning
Deep expertise in pricing strategy, product profitability analysis, contribution margin modelling and commercial decision support.
Board, Audit & Governance
Board reporting, audit and compliance leadership
Extensive experience preparing board-level financial reporting, managing external audit relationships, and leading internal controls frameworks.
Finance Systems & ERP
Sage Intacct & Martus implementation
Led end-to-end ERP implementation (Sage Intacct) and forecasting systems rollout (Martus), delivering real-time financial visibility and process efficiency.
Cross-Sector Experience
Hospitality, eCommerce, NDIS, events, charities
Experience across diverse industries gives Marginfy deep sector intelligence — not just accounting knowledge, but real commercial judgment.
Our Values
Commercial Focus
Finance should drive decisions, not just describe them. Every engagement is anchored in commercial outcomes.
Clarity Over Complexity
Complex financials should be made simple. We translate numbers into clear, actionable insights.
Founder-Friendly
We work alongside founders, not above them. Our role is to make you smarter about your own business.
Results-Oriented
We measure success by margin improvement, cash flow clarity and strategic confidence — not hours billed.
Ready to Find Your Profit Leaks?
Start with a Profitability Snapshot — a fixed-fee $495 CFO-level review of your financials. Delivered in under a week, with a 60-minute strategy session and written action summary included.
Fee fully credited toward a larger engagement commenced within 30 days.
Not ready for a paid engagement? The free health check is a 30-minute call — no commitment.